The Current State of Improving Service Quality in Tourism Enterprises of the Samarkand Region

This article examines the development of the regional tourism market in Uzbekistan’s economy, focusing on Samarkand region as a key case study and analyzing the dynamics of tourism infrastructure and core indicators over 2020–2024. Using official statistical data, it highlights the sharp growth in the number of inbound and domestic tourists, tourism revenues, employment, accommodation facilities, transport services, food-service establishments, and tourism service providers, alongside the increase in UNESCO World Heritage sites and new tourism routes.