Publication Details
Abstract
Adventure tourism has a significant impact on visitor motivation and sustainable tourism development. People who like physical activities have been particularly drawn to adventure tourism in recent years. Adventure tourism is a valuable economic asset in the context of sustainable development. Adventure tourism contribute to the local economy by strengthening links and raising local people’s living standards. Furthermore, those involved in adventure tourism stand out with tourist motivations such as being generally healthier, more financially affluent, having a better education, and having a greater burning desire for novelty, escape from daily life, and authentic experiences that can be had in natural sites. The purpose of this research is to find out why visitors desire to participate in adventure tourism, and to give recommendations for tour operators to improve adventure and promote sustainable development. In-depth qualitative interviews with foreign tourists revealed main, secondary, and tertiary motives for adventure tourism and sustainable development. Based on these findings, a conceptual theme of adventure tourism is proposed to guide future research and activities that promote sustainable development.