Publication Details
Abstract
This study analyzes the global experience of applying innovative technologies in the tourism sector, examining the implementation and impact of artificial intelligence, Big Data analytics, virtual and augmented reality, blockchain, and smart tourism platforms. Using a hybrid methodology of systematic literature review and secondary data analysis using peer-reviewed journals and industry reports (2015-2024), the research examines the diffusion of technology in eleven countries within a comparative context which draws on innovation diffusion theory model and smart tourist ecosystem. Infrastructure readiness and human capital strongly determine the effectiveness of adoption across economic circumstances with concrete policy recommendations for emerging economies, such as Central Asia countries – both in relation to digital infrastructure investments, workforce sensibility with regard to new technologies or public-private partnership.