Innovative Pilgrimage Route “Ziyarah in the Footsteps of Imam al-Bukhari”

This article presents the development of an innovative pilgrimage route, “Ziyarah in the footsteps of Imam al-Bukhari” (Bukhara - Samarkand): the concept is substantiated, the principles of formation and selection of objects are described, a ready-made three-day tour program and key economic parameters (cost calculation and conditions for commercial launch) are proposed. It is shown that the route is a practice-oriented and replicable tourism product with potential for scaling up, provided that digital support, service improvements, and logistics development are in place.