Publication Details
Issue: Vol 7, No 1 (2026)
Pages: 536-542
ISSN: 2660-454X

Abstract

International trade has been fundamentally transformed through the global adoption of digital platforms as an integral feature of the digitalization of the global economy. Platform-centric business models are transforming the ancient modalities of trade, wherein lowering transaction costs, promoting international market access, and binding e-commerce and digital payment systems and logistic services into a single cohesive ecosystem are the new norms. Abstract: This study investigates how digital platforms influence the organizing framework of international trade, especially the transformation of small and medium-sized enterprises and cross-border trade processes. The research relies on a comparative and structural analysis of international and national data, including evidence from Uzbekistan as a country with an emerging digital economy. The results show that while digital platforms increase trade efficiency and inclusiveness they also create structural bottlenecks in the form of market concentration, regulatory asymmetries and digital divide. These results highlights the need for adaptive regulatory frameworks and harmonised digital trade policies that can promote the benefits of trade transformation driven by platforms.

Keywords
Digital Platforms International Trade Platform Economy Cross-Border Trade E-Commerce Digital Transformation