Innovative Business Models and Their Impact on Corporate Adaptability

In the context of rapid technological change and increasing market volatility, innovative business models have become a critical determinant of corporate adaptability and long-term sustainability. This study examines the relationship between innovative business models and organizational adaptability. This paper adopts a conceptual-analytical approach based on current theory in the field of strategic management and innovation, to analyze whether and how digitalization, platformization, servitization, and ecosystem-based business models improve firms’ abilities to better respond to environmental uncertainty. The results indicate that innovative business models can enhance strategic flexibility, operational resiliency, and learning ability in general. This study adds to our comprehension of the role of structural as well as strategic innovation in the context of adaptive performance in dynamic markets.