Scientific Analysis of the Socio-Economic Effectiveness of Ecotourism in the Jizzakh Region and Prospects for its Development

The article evaluates the socio-economic effectiveness of ecotourism, an important direction of the regional tourism system, based on comprehensive scientific indicators. The research findings show that the region has a high potential of natural resources, but there are still sufficient factors hindering the development of the sector. At the same time, it was determined that the development of ecotourism can accelerate regional economic growth, increase employment, expand service exports, and strengthen regional competitiveness. At the end of the study, scientifically grounded proposals and recommendations were developed.