Directions for the Development of Domestic and International Museum Tourism Services

This article analyzes such important aspects as current trends in the development of domestic and international museum tourism in our country, globalization, and the digital transformation of the economy. It examines the modernization of museum infrastructure, the implementation of innovative technologies and digital services, and effective marketing mechanisms for promoting tourism products. The study substantiates the need to integrate museum tourism into national sustainable development strategies and diversify the tourism market.