Publication Details
Abstract
The transition toward sustainable regional development necessitates the integration of green economy principles with digital and technological innovation in the services sector. This study examines the current state of green-innovative service development in Bukhara region of Uzbekistan and proposes a comprehensive mechanism to improve its trajectory. Employing a mixed-methods research design — combining quantitative analysis of regional economic indicators, green investment flows, and innovation activity indices with qualitative expert assessments — the study diagnoses structural gaps in the existing policy and institutional framework. Findings indicate that Bukhara region possesses significant latent potential in eco-tourism, renewable energy services, and green construction, yet this potential remains underexploited due to fragmented governance, insufficient digital infrastructure, and the absence of a coherent regional green-innovation ecosystem. The study introduces the Regional Green-Innovation Service Mechanism (RGISM), a multi-tiered model encompassing regulatory, financial, digital, and human capital dimensions. Policy recommendations include the establishment of a Green-Innovation Hub, the implementation of ESG-aligned public procurement standards, and the development of a digital platform for green service certification and exchange. The proposed mechanism is validated through expert scoring and scenario modelling, demonstrating measurable improvements in regional sustainability indices under optimistic conditions.