Mechanisms of Tourism Service Quality Management

This study examines the theoretical and practical aspects of tourism service quality management in the context of the rapid modernization of Uzbekistan’s tourism sector. The research aims to identify effective mechanisms for improving service quality and increasing the competitiveness of tourism enterprises through an integrated management approach. The study employs comparative analysis, systematic analysis, and customer-oriented service evaluation methods to assess the relationship between core tourism services (accommodation, transportation, and catering) and supplementary services, including information support, cultural activities, and customer assistance. The findings indicate that sustainable tourism development largely depends on the ability of tourism enterprises to provide reliable, timely, and customer-centered services that meet tourists’ expectations. The study reveals that the consistency between expected and perceived service quality significantly influences customer satisfaction, loyalty, and repeat visitation. Furthermore, improving tourism service quality contributes to strengthening destination attractiveness and expanding the customer base. The research proposes an integrated approach to tourism service quality management that may enhance the efficiency and long-term competitiveness of tourism enterprises in emerging tourism destinations.