Methods of Sales Promotion in the Organization’s Management System

This article examines the role and significance of sales promotion methods in the management system of organizations. The types of sales promotion tools in modern market conditions, their advantages and disadvantages are analyzed. The impact of methods such as price discounts, promotions, advertising campaigns, loyalty programs and digital marketing on organizational efficiency is considered. The article provides examples from the experience of Uzbek enterprises and recommends factors to be considered when choosing a sales promotion strategy.