Publication Details
Abstract
This article examines the critical role of entrepreneurship in promoting sustainable tourism development and its broader socio-economic and environmental implications. In the context of increasing global tourism flows, sustainability has become a key priority, requiring a balanced integration of economic growth, environmental protection, and social well-being. The study explores how entrepreneurial activities contribute to shaping a competitive and responsible tourism industry through innovation, investment, and service diversification. Particular attention is given to the ways in which tourism entrepreneurs support regional economic development by creating employment opportunities, enhancing local business ecosystems, and improving infrastructure quality. The article also highlights the importance of eco-friendly practices, digital transformation, and community-based tourism models in ensuring long-term sustainability. In addition, the research analyzes international experiences and compares them with ongoing tourism reforms in Uzbekistan, emphasizing the country’s growing potential in cultural, ecological, and rural tourism sectors. From a human-centered perspective, the study underscores that sustainable tourism is not only an economic system but also a socially responsible process that respects local communities, preserves cultural identity, and promotes environmental awareness. Entrepreneurial engagement is therefore seen as a bridge between economic ambition and social responsibility. The findings suggest that strengthening entrepreneurship in tourism through innovation, green economy principles, and public–private cooperation can significantly enhance the resilience and global competitiveness of the tourism industry while ensuring inclusive and sustainable development.