Publication Details
Issue: Vol 1, No 5 (2022)
Pages: 132-134
ISSN: 2833-7468
Abstract
The article discusses the timely assessment of the effectiveness of the marketing activities of an enterprise in crisis conditions becomes especially relevant, since it is necessary for a quick response to fluctuations in the unstable external environment of the enterprise.
Keywords
Economics
marketing
crisis
need
buyers
market
competition