Publication Details
Journal: International Journal of Business Diplomacy and Economy
Issue: Vol 2, No 12 (2023)
Pages: 28-30
ISSN: 2833-7468
DOI: 10.51699/ijbde.v2i12.3023 Visit Article Page

Abstract

Influencer marketing is a marketing strategy based on cooperation with influential personalities in social networks to promote products and services.
This article provides an overview of the current state of influencer marketing, its impact on consumer behavior, and opportunities for future development, aimed at providing the understanding necessary for the effective use of this marketing strategy in today's dynamic business environment.

Keywords
marketing digital technologies digital marketing influencer marketing
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