Justification and Methodology for Assessing the Creativity Coefficient of Innovations in the Regional Tourism Industry

This article examines the theoretical foundations of creativity and its significance for innovation development in the regional tourism industry of the Republic of Karakalpakstan. The necessity of employing creative innovations as an instrument for shaping a distinctive tourism product capable of ensuring the region's competitiveness in the context of global destination rivalry is substantiated. A methodology for assessing the creativity coefficient of tourism projects is developed on the basis of an expert matrix incorporating weighted factor coefficients.