Publication Details
Abstract
Agrotourism has become one of the fastest-growing segments of the global tourism industry and is increasingly recognised as an instrument for diversifying rural economies, sustaining employment, conserving cultural landscapes and promoting environmental sustainability. This study examines and compares the experience of leading agrotourism economies in Europe, North America and Asia–Oceania in order to identify transferable principles for the development of agrotourism in Uzbekistan. A comparative analytical approach was applied, drawing on secondary statistical data from international and national agencies (UNWTO, Eurostat, ISTAT, USDA and national tourism organisations) together with peer-reviewed scholarship covering the period 2018–2024. Quantitative indicators — the number of registered enterprises, annual revenue, employment, visitor numbers and growth rates — were combined with qualitative criteria describing the role of the state, the legislative base, certification, financing and marketing. The analysis identifies three distinct development models: a European model based on strict regulation, quality certification and public subsidy; a market-driven North American model with minimal federal intervention and pronounced regional diversity; and an Asian model characterised by strong state involvement and centralised planning. Across all three, success consistently depends on an authentic link to farming, a functioning quality-control system, regional specialisation, public support and effective branding. The Italian, Austrian, French, United States and Chinese cases each offer specific lessons that, adapted to local conditions, could allow Uzbekistan to capitalise on its agricultural traditions and cultural heritage and to emerge as a regional agrotourism leader.