Theoretical and Practical Aspects of International Marketing Strategies in the Sustainable Development of the Service System

This scientific article comprehensively analyzes the theoretical, methodological and practical aspects of using international marketing strategies in the sustainable development of the service sector. The study comprehensively covers the growing role of the service sector in the global economy, as well as the mechanisms for integrating the concept of sustainable development with marketing strategies. In the process of scientific research, modern methods such as systematic analysis, comparative approach, empirical observation, analysis of secondary statistical data, and strategic marketing models were used. The results of the study show that the use of digital, differentiated, and environmentally oriented international marketing strategies in the service sector is of great importance in ensuring sustainable economic growth, increasing competitiveness, and increasing consumer satisfaction.