The Role of Artificial Intelligence and Digital Platforms in Developing Modern Entrepreneurship

This article examines the role of artificial intelligence (AI) and digital platforms in shaping and developing modern entrepreneurship. Drawing on a synthesis of scholarly literature, international statistical reports and comparative analysis, the study identifies the principal channels through which these technologies influence entrepreneurial activity: market access, process automation, data-driven decision-making, customer engagement and access to financing. The results indicate that the combined use of AI tools and platform ecosystems significantly lowers entry barriers, reduces operating costs, accelerates time-to-market and supports sustainable revenue growth. The article also discusses the main barriers — digital skills gaps, data-security risks, algorithmic dependence and regulatory uncertainty — and offers practical recommendations for entrepreneurs and policymakers.