Prospects for the Development of Tourism Enterprises in the Context of the Digital Economy

The rapid development of digital technologies is significantly transforming the global tourism industry. The integration of digital tools into tourism enterprises enhances operational efficiency, improves customer experiences, and creates new opportunities for market expansion. This article examines the prospects for the development of tourism enterprises in the context of the digital economy. The study analyzes the role of digital technologies, including artificial intelligence, big data, online booking systems, and digital marketing, in improving the competitiveness and sustainability of tourism businesses. The findings indicate that digital transformation is becoming a key factor in ensuring the long-term growth and resilience of tourism enterprises.