Detail Publikasi
Jurnal: International Journal on Human-Computing Studies
Edisi: Vol 4, No 3 (2022)
ISSN: 2615-8159
DOI: 10.31149/ijhcs.v4i3.2813 Kunjungi Website Jurnal Unduh PDF Lengkap

Abstrak

The article analyzes the criteria for identifying a profitable client, provides effective ways to assess customer loyalty, as well as methods for calculating the value of a customer base for a company. It is concluded that it is necessary to apply an integrated approach to studying the loyalty of the company's customers.

Kata Kunci
consumer loyalty client base value indicator analysis
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