Publication Details
Issue: Vol 4, No 3 (2022)
ISSN: 2615-8159

Abstract

The article analyzes the criteria for identifying a profitable client, provides effective ways to assess customer loyalty, as well as methods for calculating the value of a customer base for a company. It is concluded that it is necessary to apply an integrated approach to studying the loyalty of the company's customers.

Keywords
consumer loyalty client base value indicator analysis