Detail Publikasi
Jurnal: American Journal of Economics and Business Management
Edisi: Vol 6, No 6 (2023)
ISSN: 2576-5973
DOI: 10.31150/ajebm.v6i6.2249 Kunjungi Website Jurnal Unduh PDF Lengkap

Abstrak

In the scientific article, the role of strategic management in increasing the strategic potential of enterprises is justified. The strategic potential is the state of existing technical, technological, labor, material, financial resources and their efficiency of use. The technical and technological condition and strategic condition of the enterprises were studied.

Kata Kunci
enterprise strategic management management system management technology marketing promotion strategy
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