Publication Details
Abstract
This research study aims to examine the behavior of youngsters towards online marketing of apparels in rural areas, focusing on the impact of access to online shopping, demographic factors, and the influence of social groups on their behavior. The study also investigates whether attitudes and the ability to access online shopping play a role in shaping youngsters' behavior.
The first objective of this study is to analyze the impact of access to online shopping on youngsters' behavior towards online marketing of apparel in rural areas. The widespread availability of online shopping platforms has significantly influenced consumer behavior, and this research aims to determine how it specifically affects the behavior of youngsters residing in rural areas.
The second objective is to investigate the influence of demographic factors on youngsters' behavior towards online marketing of apparel in rural areas. Demographic variables such as age, gender, income, and educational level may have varying effects on their online purchasing behavior, and this study seeks to explore these relationships.
Furthermore, the research aims to determine whether the behavior of youngsters towards online marketing of apparels in rural areas is dependent on their attitudes, opinions of social groups, or their ability to access online shopping. Understanding the underlying factors that shape youngsters' behavior is essential for marketers and policymakers to effectively target this demographic.
To achieve these objectives, a mixed-methods approach will be employed, including both qualitative and quantitative data collection and analysis. Surveys, interviews, and focus groups will be conducted to gather data on youngsters' behavior, attitudes, and opinions towards online marketing of apparels in rural areas. Statistical analysis will be performed to identify correlations and associations between variables.