Crisis Management: A Primer

A crisis is an unexpected and sudden event that disturbs an organization. The process of handling such a disruption is called crisis management. Crisis management is about identifying possible threats and drastic changes to the way organizations and their stakeholders do business, and the methods put in place to deal with these threats. No organization is immune to a potential crisis. Crisis management is essential to surviving the challenges of the 21st century. This paper provides a primer on crisis management.