Innovative Approaches to Managing Working Capital Of Small Business Entities In The Conditions Of The Economy Of Uzbekistan

This article is dedicated to the study of innovative approaches to managing the working capital of small business entities in modern economic conditions. The article analyzes the main methods necessary for effective management of working capital, the importance of technological and financial innovations, social media, and digital marketing, as well as the problems associated with their implementation. Additionally, the article aims to identify the role of each innovative approach in maintaining the financial stability and competitiveness of businesses. The article provides strategic recommendations necessary for small businesses to operate effectively in modern conditions.