Publication Details
Abstract
This article examines the evolution of Amazon as a pioneering force in the development of e-commerce, highlighting its innovative contributions to the geo-economic landscape. It explores the company's role in transforming the global digital marketplace, focusing on the benefits and growth outcomes enabled by e-commerce. The research identifies key gaps in the existing literature regarding the long-term impact of Amazon’s e-commerce strategies. Through a comparative analysis of Amazon's performance before and after adopting e-commerce solutions, the study evaluates the effectiveness of these innovations in driving company success. The findings underscore the significant role of e-commerce in shaping Amazon's growth trajectory and offer insights into its broader implications for the global digital economy.