Methods of Transforming Banking Services And Increase Market Share of Assets

On the subject of transformation of banking services and methods of increasing the share of assets in the market, this article analyzes modern approaches aimed at increasing the efficiency of assets by digitizing the banking system, introducing innovative services, and using financial technologies. The main mechanisms of increasing the market share of banks through the wide introduction of digital technologies and services are studied. In the framework of this research, international and local experiences were analyzed, strategies and suggestions that were successfully used in practice were developed.