Publication Details
Abstract
This study examined the roles of artificial intelligence integration in business entrepreneurial practices with attempt to investigate the potency and enhanced business growth. It is obvious that Artificial Intelligence (AI) is redefining the landscape of entrepreneurial practices globally by revolutionising how businesses operate, compete, and grow in an increasingly digitalised world. In the context of carrying out this research, numerous subheads were taken into consideration, among which were the concept of artificial intelligence, the concept of business entrepreneurial practice, and the concept of business growth, to mention a few. The study outlined the potency of AI integration in business entrepreneurial practices to include enhancing decision-making/innovation, improving operational efficiency, facilitating Sustainable Business Practices and more. The contributions of AI to business growth as mentioned in the study included innovation and product development, improved customer experience, cost optimization among many others. Furthermore, the different types of business entrepreneurial practices as highlighted in the study included innovative entrepreneurship, social entrepreneurship, and digital entrepreneurship. The study further mentioned the various uses of AI for business entrepreneurial practices to include market research/customer insights, automation of operations, product development/personalisation, etc. High implementation cost, data privacy/security concerns, and resistance to change were mentioned as the challenges for adopting AI for business entrepreneurial practice. Moreover, the study provided mitigating strategies to AI-related problems of business entrepreneurial practice to include investment in affordable AI solutions and data governance/security frameworks, to mention but a few. The study concluded that artificial intelligence (AI) is transforming entrepreneurial practices by enhancing efficiency, driving innovation, and fostering growth in a digitalised world. One of the recommendations made was that entrepreneurs should prioritise educating themselves and their teams on artificial intelligence tools and their applications.