Publication Details
Abstract
The aim of research is to test the relationship between the independent variable in its dimensions and the dependent variable at Al-Kafeel University and to indicate the extent of its application. The main problem of our research can be summarized in clarifying the role played by the blue ocean strategy in enhancing outstanding performance At Al-Kafeel University. If the Survey approach is adopted The data were analyzed and processed using Smart PLS V.4 and the questionnaire was used as a tool to obtain information from Al-Kafeel University. The research community reached 90 people and thus a deliberate sample was selected from the Al-Kafeel University employees. It has retrieved ready-made results for analysis and the most prominent conclusions show that the application of the senior management of the blue ocean strategy helps significantly in developing the performance of the individuals working in the organization and developing their skills and experiences and motivating them and does not tend to another party. It contributes significantly to enhancing their outstanding performance and Contributes to the achievement of the organization's goals to compete with the organizations.