Publication Details
Abstract
The competitive advantage of service enterprises is vital for their success in modern market economies. Effective management of competitiveness through organizational and economic mechanisms is essential in maintaining long-term viability in a rapidly evolving market. This is particularly relevant in Uzbekistan's service sector, where globalization and technological advancements have intensified competition. Service enterprises must leverage strategic management, innovation, and resource optimization to gain and sustain competitive advantages. Although various theories exist on competitive advantage, including Porter's framework and the resource-based approach, a detailed analysis of integrated organizational, economic, and marketing mechanisms tailored to the service industry remains underexplored. This study aims to identify and evaluate the key strategies for enhancing the competitiveness of service enterprises in Uzbekistan. It explores how competitive advantages are formed through cost leadership, differentiation, and specialization strategies, focusing on the service sector's unique characteristics. The research highlights that integrating organizational, economic, and innovative mechanisms leads to sustainable competitive advantage. Key strategies such as cost optimization, service differentiation, and digital transformation were identified as critical factors in strengthening competitiveness. This study offers a comprehensive approach that incorporates modern management theories with industry-specific factors to develop effective competitive strategies for service enterprises. The findings suggest practical recommendations for service enterprises, including the adoption of flexible pricing systems, digital service enhancements, and workforce training. Further research could explore the application of these strategies in different regional contexts.