Development of Creative Tourism in Rural Areas Based on the Involvement of Traditional Mahalla

The scientific article considers the problems and directions of development of creative tourism in remote rural areas, which promotes the involvement of tourists in such types of tourism as ecotourism and agrotourism. This predetermines the formats of creative tourism, in which emphasis will be made on various forms of interaction with nature; on environmental actions aimed at restoring the natural environment in the destition visited. The rural areas of Central Asia, possessing a significant cultural and symbolic capital, preserved unique traditions and customs, authentic working atmosphere and life have strong prerequisites for the development of creative tourism.