Assessment of The Innovative Potential of Service Enterprises (Using The Example of The Samarkand Region)

This work deals with the evaluation of innovative capacity of service sector entities in Samarkand region and its relationship with the factors affecting the development of innovation. This exploratory paper has written to investigate the influences of digitization, modern management technologies, human capital and access to financial resources on service enterprises seeking improvements in innovation performance and competitiveness. An analysis of recent trends in innovative actions using statistical data, survey results and a combined Innovation Performance Index was used to assess their impact on revenue rise and service quality a the company level. The results show consistent rising of the innovation activity in service industries, especially on tourism, transportation sector and also education and digital services through regional initiatives like Smart Samarkand project and the grants for sustainable and digital infrastructure development. At the same time, it also points out obstacles to innovative capacity, such as difficulties in accessing finance; lack of skills in advanced digital technologies and their applications; and insufficient integration between research establishments and business. Based on the findings, the article offers practical recommendation for enhancing regional innovation policy as well as promoting public–private partnerships and sustainable inclusive innovative development of service enterprise in Samarkand region.