The Influence of Factors on the Choice of Technologies and Instruments of a Political Leader's Image Management Model

The article presents a politician's image management model as a system consisting of elements that a political PR specialist must take into account when working on the image of his leader. This includes the following elements of the model: taking into account factors that affect the image of a political leader; selection of effective methods, technologies and tools for managing the image of a political leader; communication aspect in the use of selected methods, technologies and tools. These elements are interconnected, based on one element, the next one is selected. Based on the factors that have a greater impact on the image, it is necessary to choose the right methods and technologies that will be used within the image management.