The Power of the Arts in Economic Development: Painting, Theatre, and the Media Arts

The purpose of this paper is to have a conversation about, and make an argument for, how the government and young Nigerians could benefit from including visual and performing arts into overall economic growth and planning. In a similar vein, students and recent grads can put their entrepreneurial spirit and innovative thinking to use by starting micro, small, or medium-sized businesses. These establishments have the potential to alleviate the burden of unemployment by providing much-needed jobs, wealth creation, and economic growth. It is crucial to explore innovative approaches to employment development and economic growth. On the one hand, creative evolution include novel ideas, technological advancements that adapt to new circumstances, and improvements to quality of life that, in the long term, aid in human survival and standardisation.
Nevertheless, there are a plethora of fields that can be explicitly grounded in creativity, such as the visual arts, performance and theatre arts, music (both instrumental and vocal), architecture and related subjects, the built environment, photography, graphic design, crafts, industrial design, costume and fashion design, film, television, radio, and sound productions. Thus, this study will delve extensively into the Yoruba traditions' artistic expressions, gaining a firm grasp on how these forms are structured as occupations for the purpose of creating new jobs. In the end, the forms should be seen as a case study to help adults and youngsters in Nigeria reframe their mindsets and adapt to the world of modern technology.