Development of an Intelligent Platform for Managing Agrotourism Services in Samarkand

This paper describes the process of creation a smart digital platform to support the management and coordination of agritourism services in the Samarkand region focusing on digitisation and efficiency. The system incorporates cutting-edge AI technology and data analysis methods to further improve key service processes, such as booking in real-time,route planning, tailor-made recommendation, and interactive communication between tourists and small-molecule suppliers. The platform is built to utilise the machine-learning and big-data processing cloud-based infrastructure, which provides real-time data exchange and  dynamic service availability. These intelligent tools enable more informed decision-making, better experience for the users, and a better match between tourists preferences and agritourism offerings. Application of the smart platform hence leads to the sustainable development of agritourism by enhancing service quality, increasing market share and widening regional tourism product recognitions. It also enables the preservation and promotion of Samarkand’s cultural heritage and agricultural traditions through coordinated, data-driven interaction between visitors and rural communities. In the end, the survey proved that digital and AI-based solutions could serve as an essential supporting factor when trying for tackling sustainability and resilience of agritourism systems in areas possessing a remarkable cultural- agricultural potential.