Improving Organizational and Economic Mechanisms for Enhancing The Competitiveness of Service Sector Enterprises

In the context of increasing competition and structural transformations in modern economies, the service sector plays a crucial role in ensuring sustainable economic growth and employment. Service enterprises, especially small and medium-sized ones, face growing competitive pressure due to changes in consumer demand, technological development, and market globalization. This article examines the theoretical and methodological aspects of improving organizational and economic mechanisms aimed at enhancing the competitiveness of service sector enterprises. The study substantiates the necessity of a comprehensive approach that integrates organizational, economic, and institutional elements into a unified mechanism. Based on a systematic analysis, an authorial interpretation of the organizational and economic mechanism for improving competitiveness is proposed, taking into account the specific features of the service sector. The results of the research contribute to the development of conceptual foundations for strengthening the competitive positions of service enterprises and can be used in formulating sectoral development strategies.