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Abstrak
This article analyzes the scientific and theoretical frameworks that inform technological development and economic innovation concepts related to the adoption of digital technologies in entrepreneurship. It explores how these frameworks influence the digital transformation of entrepreneurial activities, emphasizing their impact on efficiency, competitiveness, and innovation. The study evaluates the practical implications of digital technology implementation in various sectors, particularly focusing on the challenges and opportunities it presents for small businesses and private entrepreneurship. The research also highlights the ongoing digital transformation in Uzbekistan and its alignment with national strategies, such as the "Digital Uzbekistan – 2030" initiative.