The Necessity of Using Digital Technologies in Banking Marketing Services and Their Development

The article highlights the necessity of using digital technologies in the process of utilizing banking marketing services in Uzbekistan. In today’s era of digital transformation, customers increasingly rely on digital channels to obtain complete and accurate information about banking products offered by commercial banks. In this context, the purpose of the article is to study innovative modern methods of bank marketing under conditions of digital transformation, further develop them, and improve ways to increase the accessibility and popularity of banking services. Within the scope of this article, the author examines contemporary methods of bank marketing in the context of digital transformation, explores ways to further develop them, and addresses issues related to enhancing the popularity of banking services. As a result of the conducted research, practical proposals and scientific recommendations have been developed regarding the necessity of using digital technologies in the process of utilizing banking marketing services in Uzbekistan.