The Impact of Partnership and Discipline Factors in Corporate Governance on Investment Attractiveness in the Sports Sector: An Analytical Study Based on Gender and Age Demographics of Employees

The aim of this research is to analyze the impact of partnership and discipline dimensions within corporate governance on the attractiveness of investment in the sports sector with an eye on possible differences in this impact on the demographic characteristics of employees (gender and age). The descriptive analytical approach was taken up in this study whereby a questionnaire was handed out to a sample of staff at official and private sports institutions. Data analysis was carried out using a combination of statistical methods, such as correlation coefficient, variation analysis (ANOVA), and multiple regression. The study found that both partnership and discipline have a significant impact on the attractiveness of investment. The results also revealed inferentially supported differences in staff perceptions of this effect due to gender and age variables. The research put forward recommendations that would operationalize corporate governance as a strategic approach in order to bring about the investment environment in sports.