Role of Motivational and Emotional Marketing Strategies at Competitiveness of Industrial Companies: An Applied Study in a General Company for Rubber and Tire Industries in Iraq

This research aims to maximize company's competitiveness through correct formulation and precise implementation of emotional and motivational marketing strategies. It also aims to identify which strategy has a greater impact on the company's competitiveness. Research utilized a questionnaire distributed to 165 company employees using a random sampling method, and the results were then analyzed. It concluded that motivational marketing strategies are more important for industrial companies and play a greater role than emotional marketing strategies. Therefore, companies should focus on motivational marketing to ensure they enhance their competitive effectiveness in the markets.