Publication Details
Abstract
This research addresses the emerging trends in the development of the FinTech start-ups in the context of the algorithmized digital economy of modernity. Ittargets fast-accelerating financial technologies propelled by globalisation, digitalisation, and shifting behaviours. It investigates important areas like digital payments, blockchain, neobanking, and AI. It also discusses the difficulties with regulatory frameworks, cyber security threats, and competitive markets. The results indicate that FinTech startups are key mechanisms for increasing financial inclusion and disrupting traditional financial systems, particularly in developing economies. Finally, the study ends with recommendations for sustainability and future research.