Publication Details
Abstract
The increasing significance of sustainable tourism and the fast digitalization are providing new possibilities to develop green tourism models, Nevertheless, only a small amount of studies have investigated the joint effect between digitalization and the dynamics of global tourism, especially in the case of Uzbekistan, This paper seeks to examine the impact of digital transformation on the development of green tourism through statistical analysis and an econometric model, which is time-series-based, The findings indicate that the growth in tourism is influenced by complementary, as well as competitive interactions between regions, with America and Africa positively affecting European tourism, whereas Asia and the Middle East have substitutionary impacts, Another important finding is that digitalization is a significant factor that enhances the efficiency, accessibility, and resiliency of tourism, According to the study, the implementation of a digital technology and sustainable tourism strategy can contribute to a more competitive level and help to sustain long-term development, Further studies are required to include direct digitalization indicators and environmental variables to analyze them more thoroughly.