Economic Efficiency of Digitalization in The Trade Services Sector for The Population and Mechanisms for its Development (Case Study of Qashqadarya Region)

This article investigates the economic efficiency of digitalization processes in the trade services sector serving the population of Qashqadarya region, Uzbekistan. The study analyzes key performance indicators, identifies structural barriers to digital transformation, and proposes evidence-based development mechanisms. Using quantitative and comparative methods, the research demonstrates that digitalization reduces transaction costs by up to 59.4%, increases revenue growth rates from 3.2% to 18.7%, and significantly improves customer satisfaction. The article presents five years of regional data (2019–2023) to trace the trajectory of digital commerce adoption, benchmarks Qashqadarya against the national average, and puts forward a comprehensive six-mechanism policy framework aimed at accelerating the region's digital transition. The findings contribute to the growing body of knowledge on regional digitalization strategies in transition economies.