THE EMERGENCE OF MODERN POLITICAL LINGUISTICS

In this article, the genesis of modern political linguistics is taken into consideration from position of the formation of modern political linguistics, characterizing the main directions of the study of political communication with a number of examples in practical study of political metaphor. Furthermore, the field of political linguistics, which is one of the branches of modern linguistics, as well as the concepts of political speech and political discourse in linguistics, and studies the ideas expressed in Russian and world linguistics, is analised.