Publication Details
Issue: Vol 3, No 12 (2021)
Pages: 61-69
ISSN: 2620-6269
Abstract
In the article development of theoretical foundations and methodological provisions for the formation of an integrated approach to the development of a marketing strategy for hotel services, the use of marketing mix tools to ensure the effectiveness of marketing communications with hotel consumers services.
Keywords
genesis
hotel service
consumer-oriented marketing
marketing strategy
communication
quality
manufacture