Publication Details
Journal: International Journal on Economics, Finance and Sustainable Development
Issue: Vol 5, No 3 (2023)
ISSN: 2620-6269
DOI: 10.31149/ijefsd.v5i3.4100 Visit Journal Website

Abstract

This article examines the definition of which product category the company equates to, which category it includes, the point of differentiation of the product being positioned, the definition of one or more specific features of the product that clearly differs from the competitor's product, the complexity of the product production process, and the high impact of technology.

Keywords
Enterprise furniture brand competition concept differentiation process
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