Publication Details
Issue: Vol 2, No 8 (2025)
ISSN: 2997-934X

Abstract

The current research aims to identify the impact of service quality across its dimensions (reliability, responsiveness, assurance, empathy, and tangibility) on achieving organizational excellence across its dimensions (excellence in leadership, excellence in service, innovation, and excellence in knowledge). The researcher identified and tested the relationships of influence and correlation between the research variables. The research was applied in practice to private banks in Muthanna Governorate, using a questionnaire that included (263) bank employees. The descriptive analytical approach was adopted in the research, and then analyzed using some statistical methods such as (arithmetic mean, standard deviation, linear correlation coefficient, and simple regression coefficient). The results were reached using statistical programs such as (SPSS.V.29) and (Amos.V.26) to analyze the data. The most prominent conclusions indicated that improving the skills and experience of employees in providing high-quality services enhances the bank's ability to stand out from competitors and create a distinctive image in the market.

Keywords
Service Quality Organizational Excellence Private Banks