Publication Details
Abstract
The role of health promotion officers is crucial in improving public health awareness and behavior, particularly in community health settings where proactive outreach and education are essential. This study examines the effect of motivation on the performance of health promotion officers at the Jalan Gedang Health Centre in Bengkulu City. Utilizing a quantitative research design, the study focuses on intrinsic and extrinsic motivational factors to determine their influence on work performance. Data were collected through structured questionnaires administered to health promotion officers at the center, ensuring a representative sample of the workforce. The results reveal that both intrinsic motivation—such as personal satisfaction, a sense of purpose, and the desire for professional growth—and extrinsic motivation—such as financial rewards, recognition, and job security—significantly impact the performance levels of health promotion officers. Officers who report higher intrinsic motivation exhibit greater commitment and creativity in their work, leading to more effective health promotion initiatives. Conversely, extrinsic motivational factors play a crucial role in enhancing morale and encouraging officers to meet their objectives.The study highlights the importance of a comprehensive motivational strategy that integrates both intrinsic and extrinsic elements to optimize performance. Recommendations for enhancing staff motivation include implementing targeted training programs, providing regular constructive feedback, and recognizing exceptional contributions through awards or other incentives. By addressing these motivational factors, health centers can improve the overall effectiveness of their health promotion teams, ultimately leading to better health outcomes and increased community engagement in health initiatives. This research adds to the existing literature on motivation in public health settings and emphasizes the necessity for tailored strategies to effectively boost officer performance and drive positive health behavior in the community