NEOLOGISMS IN THE ARTICLES OF FASHION JOURNALS IN TERMS OF TRANSLATION

This article is devoted to the aspect of neologism translation on the basis of fashion magazine articles. Fashion periodicals are of particular interest with regard to the translation of neologisms since they often act as a primary source introducing certain newly formed words or word-groups. In this paper we consider neologisms designating colors and translation methods of such kind of neologisms, and identify strategies and approaches to the translation to avoid translation mistakes that can lead to the misinterpretation of the source text.