Prospects for the Development of a New Type of Logistics Marketing in the Conditions of the Digital Economy

In the context of the digital economy, the new type of logistics marketing and business strategies play a crucial role. Technologies such as artificial intelligence, big data, and IoT help optimize logistics processes and improve customer service quality. This article analyzes the impact of digital transformation on logistics and marketing, exploring the new principles, opportunities, and challenges. Digital technologies are transforming marketing, enabling more effective and interactive customer engagement.